Jobs

Senior Manager – Analytics and Market Development, Chief Operating Officer Office at MTN Nigeria

Advertisements

Sposored Links

MTN Nigeria – The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through the compelling brand that we are able to attract the right talents, whom we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Senior Manager – Analytics and Market Development, Chief Operating Officer Office

Job Identification: 1057
Location: Ikoyi, Lagos State
Job Category: MTN Level 3H
Job Schedule: Full-time
Reports To: General Manager Fixed Broadband
Division: Fixed Broadband /COO’s Office

check this out: Sales Support – Fixed Broadband, Chief Operating Officer Office at MTN NIgeria

Description

Provide direction on broadband business planning, business performance monitoring and propositions analysis
Ensure relevant business rules are applied in the budget process and forecasting scenarios for broadband business performance
Manage the performance measurement and monitoring of broadband propositions/promotion/activity to ensure that it adheres to the business plan and provide feedback to senior management as requested.
Develop competitive broadband strategies for MTN Broadband product plans, solutions and value propositions
Review feasibility assumptions used versus actual behaviour in the market after the launch of product, promotion or activity.
Coordinate channel activities to ensure product availability across the market
Provide strategic direction and oversight on business performance reporting metrics (subscriber, revenue, margins, churn) of all solutions and services across all key segments
Define and manage Broadband Segment customer lifecycle management (CLM) framework in conjunction with the Business Segment Managers
Ensure the integrity of broadband financial modelling projects.
Ensure quality assurance for all business plans, product analysis and data generated for reporting
Review and assess competitive price reaction scenarios
Manage ad hoc projects as directed by GM/COO
Establish a commercial footprint for various channels that shadow the network rollout
Execute strategies for effective market penetration based on existing channels
Execute strategies to optimise channel performance based on assessments and reports
Oversee the initiation and management of sales activation at identified key retail points
Ensure trade programmes meet business objectives and trade channels requirements
Manage the development of relevant Visibility solutions to support Sales and Marketing Programmes
Value created by an increase in customer base, product sales, contracts signed, etc. for enterprise-wide Broadband products and services.
New business opportunities from products launched, sector/market growth, product/process innovation, process reviews/audit implementation etc., across the company.
Serve the Broadband internal and external customers and provide solutions to improve the customer experience.
Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
Develop strategies for effective market penetration based on existing and potential channels
Generate periodic channel and partner assessment reports for performance review.
Define and implement communications strategies that will support a differentiated MTN brand position that sets the organization apart from the competition
Identify consistently the most effective channels to communicate the MTN Brand in the marketplace.
Liaise with sales channel management to identify and attend to specific distributor/channel needs, and resolve problems.
Determine and manage the development of new capabilities to enhance the deployment of solutions and services in all Business Segments (across both Consumer and SME segments).

Education

First Degree in Marketing, Finance, Economics. Business Management or related discipline.
A Masters Degree, preferably an MBA will be an advantage.
Fluent in English.

Experience:
9 – 17 years of working experience, which includes:

Manager track record of 5 years or more, with at least 3 years in the relevant sector/ industry.
3 years of experience in business performance reporting, financial analysis and business development.
Working across diverse cultures and geographies was advantageous.

Application Closing Date
29th November, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online

FAQs

1. What does the Senior Manager – Analytics and Market Development role at MTN Nigeria involve?

This role focuses on driving data-driven decision-making within the Chief Operating Officer’s office. The Senior Manager is responsible for analyzing market trends, customer behavior, and business performance to support strategic initiatives. They also help identify growth opportunities, optimize operations, and improve overall market competitiveness.

2. What qualifications are required for this position?

Candidates typically need a bachelor’s degree in fields such as Economics, Business Administration, Statistics, or Data Science. A master’s degree or MBA is often an added advantage. In addition, strong experience in analytics, market research, and strategic planning—usually 8–10 years—is required, along with leadership and stakeholder management skills.

3. What key skills are important for success in this role?

Key skills include advanced data analysis, business intelligence, and proficiency in tools like SQL, Excel, or data visualization platforms (e.g., Power BI or Tableau). Strategic thinking, communication, and the ability to translate complex data into actionable insights are also critical. Leadership and project management abilities are equally important.

4. How does this role contribute to MTN Nigeria’s growth?

The Senior Manager plays a vital role in shaping business strategy by providing insights that guide decision-making at the executive level. By identifying market opportunities and improving operational efficiency, the role directly supports revenue growth, customer satisfaction, and the company’s long-term competitiveness in the telecom industry.